Consistency - One Seller's Advice 

 

by Bobbie Bushey, GrannysSquare on eBay

(Bobbie is a seller in Tucson, a senior and the mother of Danni Ackerman, one of eBay's Top Sellers, author, speaker and owner of TheDanniApp.) 

 

One of the keys to my eBay success is my consistency . Being consistent has proven to help me in my daily operations of the business. Here's what consistency means to me, as a senior venturing into a new business.

Consistency:

  1. Set up your daily routine to be consistent-whatever your waking up routine is, do that first (Cup of coffee, shower, breakfast....). As we age, routine becomes very important to most (I am an exception; never liked routine--LOL)
  2. Have a "pile" of like items to get ready to list/photograph/weigh & measure The order in which you do these is not as important as making sure you do the same thing daily. The reason for the "like items" is to make listing faster-create one listing and the rest are "sell similar" with just a few words , weights, photos changed.
  3. If you get tired, achy from sitting at your computer too long, need nourishment, etc., take a break and get away from your work. Most of us over 60, and even 50, have lots of issues with arthritis, circulation, etc. so we cannot sit for hours on end doing this work without breaks.
  4. Combine driving trips to stores, errands... Wednesday is my choice day for Goodwill Thrift Store senior discount days. And I do my grocery shopping on the way home, or drug store...whatever errands I have. Just be consistent and get it into your weekly routine.
  5. Whatever your dinner routine/bedtime routine is, keep it the same and work your business into that routine; but make it the same time frame every day so you get comfortable with the daily schedule. I start with emails and ship any items needing to go that day; then I look at my listings to see if any are stale-have been in my store a while with no activity/50 lookers with no watchers/bites and end those listing and do "sell similar" to make those listings fresh. I do my new listings in the evening (after I have gathered my pile for the day/photographed/weighed and measured...). I don't do a lot; just consistently every day, even if it is only one.
  6. And don't forget to add some time for Danni's webinars, Sunday night show and visiting the Facebook groups for help with an item or for you to help others with theirs. Don't forget to have fun! Seniors need fun too.

Remember: no matter what your routine, or how you work your business, the key is Consistency.

 

 

 


Should you be concerned about eBay Mobile?
 
In a word, YES, you should be concerned about eBay Mobile!

eBay Mobile is the app on smart phones and tablets from which you can buy and sell.  When I was at the eBay Radio Party last month, staffers from the eBay Mobile team told us that 30% of all items purchased on eBay today are done so from a mobile device.

So, what does that mean to you? Mainly it means your item descriptions should be readily available, look good and be well-organized on not only computer monitors, but small screens.

As one who designs eBay stores and listing templates for many of my fellow sellers, this has been quite a challenge; I brand eBay businesses and want listings to look good on all sizes of screens. While, for years, I generally created templates which have a header at the top of the listing with the seller's logo, perhaps a slogan and links to his eBay pages. That looks good on a monitor of 15" to 36" wide, but when one views the item description on his phone, he will have to scroll down and over to get to the description text - not a good shopping experience.

Some sellers have abandoned their listing templates and have only a block of plain text to enable mobile shoppers to see just the description - but that is boring and does nothing to brand the seller's business for viewing on a monitor! Some are keeping their templates they've used for years because they look professional on monitors - but mobile shoppers aren't seeing the important description they're seeking.

The eBay Mobile team doesn't allow for us to use CSS so that we can dictate "look like this on a monitor and like that on a mobile device", nor do they have anything in place to strip the "fancy stuff" on those mobile listings. (I'm working on changing that as I can!) So, what to do?

I've come up with a basic template design to address screens of all sizes - not perfect for the small screen and large, but a decent compromise I believe.

This is a template I recently designed as seen on my monitor:

 

This is how it looks on my phone without doing any resizing:


Granted, you don't see the whole description right off the bat, but you see the description's right there and with a bit of squeezing to make the text smaller or with minimal right-scrolling, one can easily read the item description without having to see a bunch of other stuff.

(This points to something else...If this seller had put bullet points rather than a paragraph, the description would be even easier to read, not only on a small phone, but on a monitor as well.)

Now, you get to see my embarrassing example of the "cobbler whose kids have no shoes"! This is how the top part of one of my listings with a template looks on my monitor:


Looks just fine, eh? But, when I open the description on my phone, I see this:
 

The mobile shopper who wants to read my description will have to  scroll down a bit to see the description text - not a good experience!

Yep, revising my template and listings is on my to-do list! That comes after I cobble shoes for my clients - but it's high on my list. (I give myself the excuse that those looking for design aren't doing so on mobile, but that's a lame excuse and I really don't know!)

I don't know what number of listings in what categories sell on mobile versus on a monitor. I suspect electronics, media, sporting goods and many clothing items have a much higher sell rate on mobile than monitors - and that collectibles and jewelry do better from one's laptop or desktop computer - but that's only a guess.

I tend to be one of those 80/20 people; I concern myself with the 80% more so than the 20%, but with mobile now being nearly a third of all eBay transacting, I'm finally getting on board with  paying attention to that market as well as the market I've been dealing with for years.

Yes, we have to be concerned with the changing marketplace on eBay as well as the whole internet! 
eBay TRIVIA

In January, 1997, eBay hosted 2,000,000 auctions, comparedwith 250,000 during the whole of the previous year. The
company officially changed the name of its service from
AuctionWeb to eBay in September of that year.

If my counts are correct, right now there are about 45 million items listed on eBay.com. (Don't know how many on all the other eBay sites...)
 

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