How Much are You Paying for Your eBay Store? 

 

Unless you explicitly signed up since May 1st for a reduced rate for your eBay store subscription, you noticed your subscription price went up a couple months ago!

 

If you have a basic store, you paid $15.95 per month for years, but that's now $19.95 per month on your eBay invoice. You can save a bit with a premium or anchor store also.

 

As long as you plan on having your eBay store for the next 12 months, go to www.subs.ebay.com/subscriptions/select?prodId=3 when you're logged into eBay. Under your store type, click on the yearly subscription button - the blue button is likely showing next to monthly subscription. Below is a screenshot of what you should click if you have a basic store - if yours is a premium or anchor store, be sure to click under that plan!


Why You Should Consider Social Media Marketing
By "Social Sandi"
 

"Yeah, I've been thinking I really should do that."

 

When I was at the eBay Radio Party last month, this was the most frequent response I heard when I asked sellers if they were using social media marketing (SMM) to promote their business.

 

In the early days of eBay, if you listed an item it sold because there was little competition. As of this past December, there were 350 million items for sale on eBay alone. Times have changed, and eBay can't give every seller or item the exposure they once had.  

 

Let's look at some numbers. In December there were 112 million active users on eBay. At the same time, there were 1.06 billion active users on Facebook which is also the #1 most visited site in the world. Also as of December, there are another 200 million active users on Twitter and 25 million

Pinterest accounts. Using SMM, you can reach a vastly larger audience than when you let eBay do all the marketing for you.

 

Another benefit to using SMM is you can build your brand. Many eBay sellers are growing into multi-channel selling. Having a centralized social media presence can establish your brand's reputation and build trust with potential buyers. You can also maintain contact with current customers, so they will remember to shop with you again.

 

"Social Sandi" is Sandi Garcia, an eBay Education Specialist and Social Media Marketing Coach. You can follow her for more Social Media Marketing insight at www.facebook.com/SocialSandi or on her blog at www.socialsandi.com.

Hidden eBay Resources   

 

Okay, not really hidden, but not very well known are eBay's Discussion Forums and Answer Center! For years, several of the discussion forums have been my go-to place to find and share answers.

 


Most of the discussion forums got a well-deserved bad reputation - "trolls" antagonized others, members complained about things incessantly, posts had nothing to do with eBay. I suspect that will continue - but there are some really good boards on eBay! The Building an eBay Business board and Photos & HTML board are two I particularly like. They have members who are mostly helpful and positive.

The Answer Center is a less-social, but still good place to find answers about eBay Stores, PayPal, Turbo Lister and more.

At the top right of eBay pages are links to My eBay, Sell, Community and Customer Support. You'll find links to the Answer Center and Discussion Forums under the Community link.

For the last week and an unknown number of days ahead, these resources are undergoing a behind-the-scenes upgrade to a new software platform. Until that work is done, the center and forums are "read-only" - but that gives you an opportunity to check out which may be of interest and value to you.

I know, I know - you barely have time to do anything but list and ship. I challenge you to list one less item per week and spend that time visiting these resources!

 

eBay TRIVIA

The online auction website was founded as AuctionWeb in San Jose, California, on
September 3, 1995, by French-born Iranian computer programmer, Pierre Omidyar.

The first item sold on eBay was a broken laser pointer for
$14.83. Astonished, Omidyar
contacted the winning bidder to ask if he understood that the laser pointer was
broken. The buyer explained: "I'm a collector of broken laser pointers."


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